New Work for Crowned Heads Cigars
Having started this project in January, I have to say I was quite excited to pick up 5 boxes from Jon Huber at Crowned Heads. From initial brand boards and meetings, to sketches and final artwork, I haven't felt so much enjoyment working with a client as I have with them.
For this project I was tasked with translating the vision of J.D. Howard (the name that Jesse James used while hiding out in Nashville on 711 Fatherland in the 1870s) to capture some of the Robin Hood legacy he left behind while still conveying the outlaw nature of the man himself. I spent 3 weekends straight digging through the microfiche of Nashville's own print publications at the public library circa 1870. The pages were filled with initial exploration of the limits of letterpress and spot ads and illustrations abound with hand drawn typography. This is designer porn in every sense of the word. I spent countless hours scanning film and was kicked out of the "Nashville Room" on multiple occasions.
The research led me to a few conclusions. 1-Letterpress type, albeit beautiful, didn't fit the vision of the brand that Jon and I had built through our meetings. It was clean and predictably Nashville. 2-Hand drawn elements have more character and spoke more to the rugged nature that Jesse James embodied. Engraving was the craft of artisans in this time period, and humbly I hope I paid homage to those that have inspired me so much. I'm proud to have worked with Crowned Heads on this project and even more excited to sit on the balcony with a JD Howard and glass of Bourbon. See more images here.