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La Imperiosa

 

La Imperiosa

Branding, Packaging

La Imperiosa is the second Crowned Heads regular production brand (following-up ‘Jericho Hill’) released from the My Father Cigars, S.A. factory in Esteli, Nicaragua. We were challenged with taking a defunct Cuban brand and bringing it back to life with new vigor. The original packaging was ornate and beautiful, so trying to improve upon it was a difficult challenge. We implemented a new design that incorporated iconography that was native to Crowned Heads, but paid homage to the original to create a fine balance of old and new.

Printing/Finishing Collaboration: Vrijdag in Eindhoven Netherlands