Mill Creek Brewing Co.
Photography: Justin Chesney
Mill Creek Brewing Co. had a seemingly complex problem: How do they stand out on shelves, and how do they set themselves apart from the exploding craft beer scene in Nashville, TN? After a few interviews, (over beer of course) a few things were evident. MCBC creates craft beer that is approachable and drinkable. No jalapeno sculpin, no pastrami pilsners and no bacon lagers. They needed an identity system that reflected their "Less fuss. More Beer." attitude.
We developed a minimalist packaging system with strong typography and bold colors that contrasted heavily with the busy illustrated cans you will find in the craft beer section of your local grocer.